A Case Study of Two Entrepreneurs Essay Example | Topics and Well Written Essays - 1500 words

A Case Study of Two Entrepreneurs - Essay Example He is not only a hard worker but he finds the application of creativity to pure business solutions very invigorating. Because of his dedication to the industry he was awarded an OBE for services to the retail industry. He is keener in using skill and craft to come up with exclusive products and prefers to make simple dresses. He likes to work in a team. Conran’s designs are inspired by early garments of Coco Chanel and he is known for the elegant versions of the British tweed suits (Answers Corporation, 2010). He did not change his main collections every season and hence his garments were considered a long-term investment. He was a talented person but did not get the opportunity to expand to his fullest potential. Under a ten-year licensing agreement with the Marchpole Group Plc, Conran would be able to penetrate the European market with his menswear collection and expand the range to include accessories. However Conran did manage to position himself solidly in the British fashion scenario with clientele such as Diana, the late Princess of Wales. The motivation was from his father who too was a designer – Sir Terence Conran, known as the design guru (Donald, 2010). One of the top fashion designers, Conran has had a prosperous profession for the past twenty years (Mahalo, 2010). He was amongst the first designers to show at London Fashion Week. Over the years he entered into furniture, luggage, children’s wear, fragrances and fine bone china. Overall his collections personify sophisticated, authoritative lines. He started his career as a design consultant but within a year launched his own collections. He is the recipient of several awards in the fashion world. He has 45 different lines sold in 68 different countries (Roberts, 2009). Although he has it in his genes to be a designer like his father, but Conran did not find it easy to be the child of a living god who has to carve a place for himself in life. Conran has also entered